Communicating with the world means making communication accessible.
This page offers resources and guidance for making the production and distribution of your media accessible to everyone.
Rooted in Rights is committed to producing accessible media, and continuing to refine our creative process to reach more and more people. On this page, we’ve assembled some information that can help you think through your own process for producing media, whether it’s making videos, blogs, web pages, social media posts, or hosting events.
We know that there are still barriers in the way of accessing media, and we know we haven’t figured it all out just yet. You can let us know how we’re doing or suggest a resources to list on this page, by filling out the form below.
How to Make Your Event Accessible from the Rooted in Rights blog
Social Media Posts
- Always describe photos in your posts to ensure that screen readers users have access to a description. This is now built into Twitter’s platform, but for Facebook, Instagram and others, be sure to include descriptions in your share text or captions.
- Avoid adding hashtags or page tags at the front of your share text.
- Avoid all caps unless you’re using an acronym.
- Always use respectful language.
When producing a video yourself, or working with someone producing the video for you, always include captioning and audio description. (Or partner with us to produce your video – we include these accessibility features automatically.) Captioning can be done for free via YouTube’s interface, or through several companies for a low cost. Audio description can be done as part of the editing process for your video using the same tools. All the videos on rootedinrights.org have audio description.
Video Playback & Embedding
Rooted in Rights uses the OzPlayer on our site to stream content from YouTube, while ensuring accessibility. Its key features are:
- Keyboard controls for everything – playback, volume, optional controls, etc. No keyboard traps.
- Optional controls built in – all of our videos feature captions and audio description. If you’d like to turn these features off, use the control built into the player
- Live transcripts – read or re-read a transcript of the video as it plays. The transcripts contains not only spoken dialogue, but also visual descriptions of important visuals from the video.
Video Live Streams
Snapchat, Periscope, Facebook Live and YouTube Live are just some of the live-streaming platforms gaining followers. If you choose to live stream, be sure to think about accessibility.
- Add live captioning.
- Have an ASL Interpreter in the frame along with any speakers.
- Add live audio description.
- Add text to the share text to give context.
- When live broadcast is complete, upload corrected captions for future viewings.
- Great example from Disability Rights Texas
Using Social Media to the Max Presentation
How Protection & Advocacy Agencies (like Rooted in Rights’ parent organization, Disability Rights Washington) are using social media in creative, accessible ways: